Content is more than just
written text. You could deliver excellent quality content through
visual representation too, and what better avenue for doing SEO
through graphics than photo-sharing site Instagram? Here are some
tips on maximizing your SEO campaign with the help of this social
media site:
Professional Visuals
The best part about
Instagram is that you don’t need lengthy content to deliver a
powerful message, as long as you can be creative enough with your
photos. Regularly post striking, engaging pictures that relate to
your business and what you’re looking to sell.
Link for Traffic
Social media sites are
excellent ways to generate traffic, so don’t forget to place links
back to your website in your profile page. The more interesting your
posts become, the more people would be inclined to check out what
your business has to offer.
Engage with Hashtags
Take advantage of the
hashtag function, but again, be sure that it’s closely related to
your products and services. Creating custom hashtags is an excellent
way to engage your followers and clients, especially if you do things
like ask them to post photos using the same hashtags.
Link Multiple Social
Media Accounts
Post your photos on Facebook
or put links to your profile on Twitter. If you’re using multiple
social media platforms, make sure to link all of them so you will
have a higher saturation rate within your target market.
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