Long Island SEO and Paid Search Strategies are a Long Term Investment

"However, even if paid search produces instant results, it shouldn’t be taken on its own because any results from paid search vanish the instant it is turned off. Instead, paid search should only be used to complement a long-term SEO strategy that will allow a site to rank on a search engine organically. Good online marketers understand the need to mix effective Long Island SEO strategies with an equally effective paid search strategy. Only by giving them freedom to apply a strategy appropriate to your situation and allowing them to build on that with time can you and your business expect to see long-term benefits from their efforts. "
http://www.socialmediaunity.com/long-island-seo-and-paid-search-strategies-are-a-long-term-investment/

Make Semantic Search a Key Concern in Long Island Internet Marketing

"As a result of this, Internet marketers should plan to adapt to the growing influence of semantic search even now. Regardless of how early of an adoption it may be, there is just as much value in the saying “the early bird gets the worm” for Internet marketing in Long Island as there is for it in the real world—an assertion supported by historical fact. In fact, nowhere else does the beneficial nature of early birding apply more in online marketing than with changes to search engines. Examples can be drawn from such events as when the Panda, Penguin, and Hummingbird updates were rolled out—changes that left many distraught when their rankings plummeted, simply because they didn’t take the time to adapt ahead of time. On the other hand, those who did shot up incredibly to claim high ranking spots."
http://www.socialmediaunity.com/make-semantic-search-a-key-concern-in-long-island-internet-marketing/