Search
Engine Optimization (SEO) efforts help your business website to
achieve top rankings in search engine results pages (SERPs), thereby
driving traffic to your site. For a successful SEO campaign, an
effective keyword research allows you to pinpoint the words and
phrases to use for your content. However, keep in mind that SEO is
not just about using popular keywords and key phrases—it also
involves using the appropriate keywords to attract your target
market.
Suppose
you sell a line of organic makeup brands online. Now, remember that
not all consumers are aware that there is a huge difference between
beauty products made from natural ingredients and synthetic
ingredients. For you to target those who are likely interested in the
products you sell, use the specific key phrase “buy organic makeup
online” instead of just “buy makeup online.”
Of
course, you can still be more specific than the example above. This
way, you’ll be able to target online consumers who already have a
particular type of makeup in mind. Get a leg up on your competitors
by creating content around specific types of makeup products you
carry, like eye makeup or makeup primer, instead of merely speaking
about beauty products in general.
Also,
it pays to check on your competitors once in a while. Go to their
websites and get a clue on the keywords they use by scanning their
blog posts and other content. Doing these will help you learn what
you need to do.
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